About Pictureline
Based in Salt Lake City, Pictureline is a camera store that goes beyond just selling gear—we’re a hub for photographers and creatives of all levels. With over 30 years of experience and a trusted reputation, we’ve grown into a team of 22 dedicated professionals who take pride in offering top-tier service and support. From commercial photographers to passionate hobbyists, Pictureline is a place where the photography community comes together to learn, shop, and be inspired.
Our inspiration
Pictureline was built on the simple yet powerful belief in exemplary service. From our very first day in 1989, our inspiration has come from a deep desire to serve every customer—whether walking through our doors or visiting us online—with honesty, respect, and care. That spirit continues to guide everything we do, inspiring us to treat every interaction as if it were still a one-man shop, where every detail matters and every customer is valued.
What We Offer
We offer more than just the latest cameras and accessories. At Pictureline, you'll find a carefully curated selection of products from trusted brands like Canon, Nikon, Sony, Fujifilm, Profoto, and many more. We provide rentals, expert-level education, workshops, and exceptional customer service—both in-store and online. And when you place an order with us, you can count on fast, honest service with updates every step of the way. Everything we do is designed to help you create your best photos and videos.
Our journey so far
We offer more than just the latest cameras and accessories. At Pictureline, you'll find a carefully curated selection of products from trusted brands like Canon, Nikon, Sony, Fujifilm, Profoto, and many more. We provide rentals, used-gear, expert-level education, workshops, and exceptional customer service—both in-store and online. And when you place an order with us, you can count on fast, honest service with updates every step of the way. Everything we do is designed to help you create your best photos and videos.
Pictureline's core values
Integrity, expertise, and customer-first service are the foundation of everything we do. We believe in transparency—never carrying grey market products—and standing behind every item we sell. Our long-time expert staff is here to ensure every experience is personal, professional, and positive. Whether you’re just starting out or you’ve been shooting professionally for decades, we’re here to support your creative journey with honesty, knowledge, and a genuine passion for photography.
Meet our team
Olga A
Colin B
Chris B
Terrence C
Mason F
Connor G
Nick G
Ginny H
Anders H
Natalie H
Diane J
Dario J
Savannah L
Chris M
Jens N
Susie P
Pax R
Kaesen R
Max R
Chase S
Hanna T
Dave W
Alex W
