CNN Technology has posted a great review on the Canon PowerShot SD790 IS.  They name it one of the leaders in snapshot cameras.  Click here to read the review at CNN.com
Powerful Features, Inimitable Style and an Eye Opening View.
Chiseled edges with a subtle gleam give this PowerShot SD790 IS Digital ELPH distinctive sculptural appeal. Just as attractive are its high-end specifications, including 10 megapixels of resolution plus Face Detection and Motion Detection Technology that delivers the ultimate in crisp, clear, amazingly detailed images. Prepare to be transfixed by the view from the camera’s 3.0-inch PureColor LCD II screen. With rich, accurate color and superb clarity, the screen is easy to view at wide angles too - perfect for gathering a group around to see your images.

Purchase the Canon PowerShot SD790 IS at pictureline today!

New COOLPIX Camera Offers Stylish Body, New Easy to Use Shooting Modes and a Fast Start-up Time

MELVILLE, NY (Aug. 7, 2008) – Building on the success of the COOLPIX Style Series of digital cameras, Nikon Inc. is thrilled to introduce the new COOLPIX S610, which blends elegant design and quality construction with high performance and intuitive controls and features. With 10 effective megapixels, a 4x Zoom-NIKKOR wide-angle lens, Optical VR Image Stabilization technology and automated modes like Active Child Mode, the COOLPIX S610 is perfect for consumers looking for a quality camera equipped with powerful photographic tools.

“The S610 is a very fashionable digital camera that packs a lot of technology into a slim and stylish body,” said Bill Giordano, general manager marketing, COOLPIX for Nikon Inc. “The S610 delivers premium camera features, an industry leading start-up time, and an elegant look for consumers seeking beautiful pictures from an equally attractive camera.”

Featuring immediate response, the new COOLPIX S610 possess the world’s fastest* start-up time at a mere 0.7 seconds. The camera also features exceptional automated shooting modes, providing an easy shooting experience for the consumer. The S610 is equipped with Active Child Mode, which automatically tracks the movement of subjects, such as children and pets, to ensure that they are in crisp, clear focus, and Nikon’s new Scene Auto Selector Mode, which automatically selects the right scene mode for the image you are shooting for trouble-free photography. The camera will select between six common scene modes: Close-up, Portrait, Landscape, Backlight, Night Portrait, and Night Landscape. Adding to the compositional freedom that the S610 offers, Smile Mode can be set to automatically take photos when a subject smiles and Food Mode makes it easy to capture beautiful pictures of cuisine, opening the door to new creative possibilities.

The new COOLPIX S610 comes equipped with three technologies to produce sharp images; Optical VR image stabilization technology, which is designed to counteract the effects of camera shake in low-light situations, ensuring that subjects come out sharp and crisp; high ISO capabilities up to 3200, providing users with added power to shoot clearer, more natural-looking photos in a wide array of settings; and Motion Detection, which automatically selects higher ISO sensitivity settings to enable faster shutter speeds to compensate for camera shake and subject movement.

Enhancing the S610’s elegant camera design is a huge, bright high resolution 3.0-inch LCD monitor with a wide-viewing angle of 170 degrees and anti-reflection coating, ideal for photo sharing and composing. Combining the huge LCD monitor with 10 megapixels of sharp resolution and a wide-angle 4x Zoom-NIKKOR lens, the S610 has the right photographic tools needed to deliver outstanding image quality.

By joining the COOLPIX line, the S610 inherits Nikon’s unique image innovations including: enhanced Face-Priority AF, which automatically finds and focuses on up to five faces within the frame; In-Camera Red-Eye Fix™, which can automatically detect and correct red eye in a photo; and D-Lighting, which compensates for excessive backlight or insufficient flash in images.

The new S610 comes bundled with the COOLPIX Software Suite for editing, organizing and sharing images. The camera is also compatible with SDHC cards, and utilizes the new slim EN-EL12 rechargeable Li-ion battery. The S610 will also be featured in new ultra-cool colors: Midnight Black, Deep Red and Smoke Gray.

The Nikon COOLPIX S610 will be available nationwide beginning September 2008 with an MSRP of $279.95***. For more information about these and other COOLPIX cameras, please visit www.nikonusa.com.

*Among compact cameras equipped with 28mm (35mm format equivalent) zoom lens and Optical Vibration Reduction as of August 7, 2008 (according to research conducted by Nikon Corporation).
** Among digital cameras as of August 7, 2008 (according to research conducted by Nikon Corporation).
*** Estimated selling price listed is only an estimate. Actual prices are set by dealers and are subject to change at any time.

About Nikon
Nikon, At the Heart of the Image™. Nikon Inc. is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Inc. distributes consumer and professional digital SLR cameras, NIKKOR optics, Speedlights and system accessories; Nikon COOLPIX® compact digital cameras; COOLSCAN® digital film scanners; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics. Nikon Corporation, the parent company of Nikon Inc., recently celebrated its 75th anniversary of NIKKOR optics and the 60th anniversary of Nikon cameras. For more information, dial (800) NIKON-US or visit www.nikonusa.com, which links all levels of photographers to the Web’s most comprehensive photo learning and sharing communities.

New Technology Makes Its Way into Stylish S-Series

MELVILLE, NY (Aug. 7, 2008) - Nikon Inc. today announced the chic COOLPIX S710, a premium compact camera that not only masters the ease-of-use a compact camera offers, but also successfully incorporates many of the functions creative photographers demand from their traditional SLR cameras like Program, Aperture, Manual and Shutter priority modes. Further expanding the Style series of COOLPIX cameras, the S710 features 14.5 megapixels of ultra-sharp resolution, the precision optics of a 3.6x Zoom-NIKKOR wide-angle glass lens and the contours and fine finish of a stainless steel body.

“With the S710, Nikon is further distinguishing itself as a leader in design and innovation,” said Bill Giordano, general manager Marketing, COOLPIX products for Nikon Inc. “The COOLPIX S710 answers a consumer demand to offer familiar creative options available to digital Nikon SLR users in the compact, easy-to-use design of a COOLPIX camera.”

For sharp photos, the COOLPIX S710 has four features to reduce image blur: full-time Optical VR Image Stabilization technology, which compensates for camera shake; a new Motion Detection feature, which automatically adjusts the camera to a higher ISO sensitivity setting and shutter speed, enabling the user to capture sharper images of moving subjects; Best Shot Selector, which snaps multiple frames and automatically selects the best one; and a high ISO range. The S710 leads the COOLPIX S-series of cameras with outstanding ISO capabilities up to 12,800*, providing a superior range for low-light performance.

The S710 also provides users with creative options for composing and capturing life’s varied moments, thanks to the addition of exposure modes and a new Scene Auto Selector Mode. Once only available to users of Nikon’s SLR and COOLPIX P-Series cameras, the S710 now offers Programmed Auto [P], Shutter-priority Auto [S], Aperture-priority Auto [A] and Manual [M] modes. The new S710 also includes Scene Auto Selector Mode, which automatically selects the right scene mode for the image you are shooting for trouble-free photography. The camera will select between six common scene modes: Close-up, Portrait, Landscape, Backlight, Night Portrait, and Night Landscape.

In line with previous COOLPIX cameras, Nikon has incorporated user-friendly imaging innovations into the new S710 that are designed to make the photo-taking process fun and easy. These technologies, referred to as “Nikon In-Camera Innovations” include In-Camera Red-Eye Fix™, D-Lighting, and Face Priority AF. In-Camera Red-Eye Fix™ automatically detects and corrects red eye, a common condition that occurs in flash photography. Nikon’s new enhanced Face-Priority AF automatically finds and focuses on up to 12 faces within one frame. This feature also provides faster and sharper focus to produce clear, crisp portraits wherever the subjects are positioned in the frame. In playback mode, D-Lighting compensates for excessive back-light or insufficient flash in images.

For sharing and easy composing, the S710 features a huge, bright 3.0-inch LCD monitor with an anti-reflective coating and viewing angle of 170 degrees, easing the composition of photos, even in direct sunlight.

The new S710 camera is compatible with new high-capacity SDHC cards, and utilizes a new slim EN-EL12 rechargeable Li-ion battery. The S710 also comes bundled with the COOLPIX Software Suite for editing, organizing and sharing images. The S710 will also be featuered in three new ultra-cool colors; Graphite Black, Deep Red, and Brilliant Silver.

The Nikon COOLPIX S710 will be available nationwide beginning September 2008 at a MSRP of $379.95.** For more information about the S710 and other COOLPIX cameras, please visit www.nikonusa.com.

* ISO 6400 and 12,800 are available only for images of 3M (2048 x 1536) or smaller
** Estimated selling price listed is only an estimate. Actual prices are set by dealers and are subject to change at any time.

About Nikon
Nikon, At the Heart of the Image™. Nikon Inc. is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Inc. distributes consumer and professional digital SLR cameras, NIKKOR optics, Speedlights and system accessories; Nikon COOLPIX® compact digital cameras; COOLSCAN® digital film scanners; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics. Nikon Corporation, the parent company of Nikon Inc., recently celebrated its 75th anniversary of NIKKOR optics and the 60th anniversary of Nikon cameras. For more information, dial (800) NIKON-US or visit www.nikonusa.com, which links all levels of photographers to the Web’s most comprehensive photo learning and sharing communities.

New Features like Scene Auto Selector Mode, Smile Mode, and Smile Indicator Make Capturing Great Images a Snap

MELVILLE, NY (Aug. 7, 2008) – Nikon Inc. is pleased to introduce the COOLPIX S560, a stylish new compact camera that offers photographic performance and easy-to-use features and controls. Sporting 10 effective megapixels, a 5x Zoom-NIKKOR lens, Optical Vibration Reduction (VR) Image Stabilization technology, and 15 user-friendly scene modes, the COOLPIX S560 is the perfect camera for photographers looking for a compact, lightweight camera that is user-friendly with great creative power.

“With the COOLPIX S560, consumers will be excited to discover the power that it packs in its compact camera body,” said Bill Giordano, general manager marketing, COOLPIX for Nikon Inc. “The S560 delivers cutting-edge performance and features, a beautiful compact design, and easy-to-use controls allowing consumers to look stylish while taking stunning photos.”

Making it easier for consumers to capture beautiful pictures, the new COOLPIX S560 comes with Nikon’s new Scene Auto Selector mode, which automatically selects the right scene mode for the image you are shooting for trouble-free photography. The camera will select between six common scene modes: Close-up, Portrait, Landscape, Backlight, Night Portrait, and Night Landscape. The S560 also contains several other unique shooting modes like Smile Mode, which automatically releases the shutter when the selected subject smiles; Food Mode, which automatically adjusts the white balance when capturing close-ups of food; and Portrait Mode, which contains two features: Smile Indicator, which automatically gauges the strength of a subject’s smile before shooting; and Blink Warning, which detects that a subject has blinked, offers a quick, magnified visual confirmation, and allows the shot to be retaken immediately to get the desired results.

In addition to these unique shooting modes, Nikon has added two modes designed to help enhance yet simplify consumers’ photo sharing experiences: Auto Sort Mode, which automatically categorizes images into folders for easy access, and Favorite Pictures Playback Mode, which takes selected photos in the Favorite folders and makes them an easily viewable slideshow.

The S560 comes equipped with Optical VR Image Stabilization technology, which compensates for the effects of camera shake. The S560 sports a powerful 5x Zoom-NIKKOR lens, which has the ability to cover normal through telephoto focal ranges, as well as macro shooting as close as four inches. The S560 has ISO capabilities as high as 3200*, adding the power to shoot sharper, more natural-looking photos in lower lighting conditions, as well as capture fast-moving subjects with outstanding clarity. Additionally, Auto ISO control can be set to automatically select the optimal sensitivity across a range of ISO 64-800 before taking a photo.

The new COOLPIX S560 showcases stunning quality through its elegant camera body design. The camera body of the S560 features a distinctive contrast of gorgeous curves and artistically sculpted lines, as well as large controls and a comfortable thumb rest that provide simple operation. The S560 also incorporates an amazing 2.7-inch LCD monitor with anti-reflection coating, as well as new and improved shooting displays with revised icons designed to make menu navigation even easier.

Like all cameras in the COOLPIX line, the S560 has Nikon’s unique image innovations including: enhanced Face-Priority AF, which automatically finds and focuses on up to five faces within the frame; In-Camera Red-Eye Fix™, which can automatically detect and correct red eye in a photo; and D-Lighting, which compensates for excessive backlight or insufficient flash in images.

The new S560 is compatible with new high-capacity SDHC cards and utilizes the new slim EN-EL12 rechargeable Li-ion battery. The camera comes bundled with the COOLPIX Software Suite for editing, organizing and sharing images. The S560 will also be featured in new ultra-cool colors: Graphite Black, Cool Blue and Cherry Blossom.

The Nikon COOLPIX S560 will be available nationwide beginning September 2008 at a MSRP of $249.95.** For more information about the S560 and other COOLPIX cameras, please visit www.nikonusa.com.

* ISO 3200 is available only for image sizes of 3M (2048 x 1536) or smaller.
** Estimated selling price listed is only an estimate. Actual prices are set by dealers and are subject to change at any time.

About Nikon
Nikon, At the Heart of the Image™. Nikon Inc. is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Inc. distributes consumer and professional digital SLR cameras, NIKKOR optics, Speedlights and system accessories; Nikon COOLPIX® compact digital cameras; COOLSCAN® digital film scanners; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics. Nikon Corporation, the parent company of Nikon Inc., recently celebrated its 75th anniversary of NIKKOR optics and the 60th anniversary of Nikon cameras. For more information, dial (800) NIKON-US or visit www.nikonusa.com, which links all levels of photographers to the Web’s most comprehensive photo learning and sharing communities.

For immediate release

Major Software Upgrade Further Simplifies Photography Workflows

SAN JOSE, Calif. — July 29, 2008 — Adobe Systems Incorporated (Nasdaq:ADBE) today announced the immediate availability of Adobe® Photoshop® Lightroom® 2 software, the photographer’s essential toolbox for managing, adjusting and presenting large volumes of digital photographs. With new enhancements such as dual-monitor support, radical advances in non-destructive localized image correction, and streamlined search capabilities, Lightroom 2 is a compelling upgrade that simplifies photography from shoot to finish. As Adobe’s first application to support 64-bit for Mac OS X 10.5 Macintosh computers with Intel® processors and Microsoft® Windows® Vista® 64-bit operating systems, Lightroom 2 also provides improved memory performance for dealing with large scale images.

“A worldwide community of photographers provided valuable insight and feedback, as part of the Lightroom 2 public beta program, ultimately helping us deliver a better product,” said Tom Hogarty, senior product manager for Lightroom and Camera Raw at Adobe. “We’ve considered their requests which helped us develop useful features that make it easier than ever for our customers to quickly refine, enhance and present brilliant photographs.”

Photoshop Lightroom 2: Smarter, Faster and More Accurate

The enhanced Library module in Lightroom 2 helps streamline and accelerate photographers’ workflows. With the ability to visually organize images across multiple hard drives, Lightroom 2 and its powerful Library Filter Bar makes it easy for users to quickly find the images they need. The Suggested Keywords feature helps photographers keyword their images by making intelligent suggestions based on their own previous efforts. New dual-monitor support allows users to expand their workspace, giving them flexibility to edit and organize images in a way that maximizes an additional display.

In the Develop module, the new Local Adjustment Brush lets photographers fine-tune specific areas of an image to precisely adjust color, exposure and tonal range without affecting other areas of the image. The new Graduated Filter expands the toolbox in Lightroom, allowing for edits to larger areas by applying gradually diminishing or increasing adjustment effects such as exposure, clarity, and saturation, alone, or in any combination. Lightroom 2 also helps photographers print more efficiently by quickly arranging photos of multiple sizes on one or many pages with flexible and customizable templates to maximize paper and ink. Intelligent algorithms automatically determine optimal sharpening for screen or print, producing crisper images faster. Developers can further extend the Lightroom workflow with Web, Export and Metadata Software Development Kits available at the Adobe Developer Connection, http://www.adobe.com/devnet/ .

Ground-Breaking Innovation in Raw Technology

New raw technology gives photographers access to flexible camera profiles. Camera profiles are the visual starting point for the raw processing workflow, but image preferences vary for every photographer. To minimize surprises, Adobe is supplying default camera profiles that closely emulate the visual looks that photographers are used to seeing from their favorite camera, while also providing the ability to create highly customized profiles to suit different tastes. Camera profiles are available for immediate download on Adobe Labs (http://labs.adobe.com ) for use with Lightroom 2 and Camera Raw 4.5, along with the DNG Profile Editor for the community to test and create their own profiles.

The Adobe Camera Raw 4.5 plug-in and DNG Converter 4.5 are also now available on Adobe.com and support over 190 camera models including the Olympus E 420 and E 520 models.

“One of the big reasons why Lightroom has become such a phenomenon among serious photographers is that Adobe built it with the input of a very vocal user community,” said Scott Kelby, president of the National Association of Photoshop Professionals (NAPP). “Adobe really listens to the issues and challenges today’s photographers face and they’ve built a complete solution that not only meets the needs of photographers; it really feels like it was made just for us. The enhancements to Lightroom 2, combined with the power of Photoshop, give photographers the ultimate freedom to produce professional images quickly.”

Pricing and Availability

Adobe Photoshop Lightroom 2 is available . Recommended system requirements are Macintosh OSX 10.4, 10.5 1 GHz PowerPC G4 or G5 or Intel® based processor, or Microsoft Windows® XP SP2 or Windows Vista Home Premium, Business, Ultimate, or Enterprise, Intel Pentium 4® processor, 1 GB RAM and a 1024×768 resolution screen. Additional information on product features, upgrade policies, pricing, and language versions is available at www.pictureline.com/products/15969/Adobe_Photoshop_Lightroom_2/

Nikon’s Second FX-Format Camera Delivers Peak Pro Performance in a Versatile Form-Factor

MELVILLE, N.Y. (July 1, 2008) – Nikon, Inc. today introduced the new D700 digital SLR camera featuring a 12.1-effective megapixel Nikon FX-format sensor that measures 23.9 x 36mm, which is nearly identical to the size of 35mm film. Benefiting from Nikon’s legacy of imaging technology innovation, the D700 offers both advanced and professional photographers stunning image quality, accurate color reproduction and revolutionary low light performance.

Building on the immense success of the Nikon D3 professional D-SLR camera, the D700 offers pro-level performance and an extensive array of features and innovations in a comfortably nimble platform. In addition to the Nikon-original FX-format CMOS sensor, the D700 incorporates Nikon’s EXPEED Image Processing System, Nikon’s renowned 51-point auto focus system with 3D Focus Tracking and two Live View shooting modes that allow photographers to frame a shot using the camera’s three-inch high-resolution LCD monitor. The D700 also features Nikon’s sophisticated Scene Recognition System and a new active dust reduction system.

Nikon’s flagship FX and DX-format cameras, the D3 and D300 respectively, established new benchmarks for digital image quality, speed, and unmatched ISO performance. The D700 maintains this new measure with exceptional overall image quality, broad tonal range and depth, and extremely low noise throughout its native ISO range of 200 to 6400.

“Nikon FX-format cameras have teamed with our strong lineup of DX-format models to offer photographers unprecedented advancements in performance and versatility along with the freedom to choose the format that best serves their needs. Today’s introduction of the D700 offers an important new option to photographers who need the overall performance and imaging perspective Nikon FX-format cameras offer,” said Edward Fasano, general manager for marketing, SLR System Products at Nikon, Inc. “Nikon has developed a host of innovative technologies such as the Scene Recognition System and Picture Control, incorporating them into both FX and DX-format digital SLRs to ensure that photographers can leverage the advantages of both formats seamlessly, and achieve the end-results that best fulfill their photographic vision.”

The legendary Nikon FX-Format CMOS sensor

The D700’s 12.1-megapixel FX-format CMOS image sensor provides exceptional image quality throughout its remarkable ISO sensitivity range. A large pixel size of 8.45 µm allows for an extremely low signal-to-noise ratio and a wide dynamic range. The 12-channel readout enables accelerated information transfer, allowing the D700 to shoot at speeds of up to eight frames per second at full resolution (using the optional MB-D10 Multi Power Battery Pack) and quickly write image data onto the CompactFlash™ card.

The D700 offers a versatile base ISO range from 200-6400 but can be expanded to range from ISO 100 (Lo-1) to 25,600 (Hi-2) affording photographers the new-found confidence to shoot in the widest variety of lighting conditions from the brightest midday sun to dim interiors. Images previously thought to be impossible to create without complex lighting set-ups or lengthy post-processing are now captured easily and faithfully with the D700, unleashing new and diverse shooting possibilities.

Also new to the D700 is Nikon’s first self-cleaning system designed for the FX-format sensor. Utilizing four distinct vibration frequencies, the D700 frees image degrading dust particles from the sensor’s optical low-pass filter at start-up, shut-down or on demand. As an added benefit, the mirror box and entire shutter mechanism are constructed of materials that resist creating debris that can affect image purity.

Fastest speed and autofocus in its class

The D700 starts up in a mere 0.12 seconds and has a nearly imperceptible shutter-lag response time of 0.40 milliseconds, making this an extraordinarily responsive tool for the demanding photographer. The D700 can record full-resolution JPEG images at an astounding five frames per second (fps), or eight fps with the optional MB-D10 battery pack for up to 100 images, or up to 17 lossless 14-bit Nikon NEF (RAW) files. To write images efficiently, the Nikon D700 is also compliant with the next-generation of high-speed UDMA CompactFlash™ cards that will enable recording speeds up to 35 megabytes/second.

The D700 offers one of the fastest and most accurate advanced AF systems on the market today. Nikon’s Multi-CAM 3500FX autofocus sensor module features 51 AF points and the ability to use 3D tracking to focus and lock-on a moving subject. The 15 cross-type sensors and 36 horizontal sensors can be used individually or in groups, with the option for Single Area AF mode and Dynamic AF modes using groups of either 9, 21 or all 51 focus points. The system also features 3D Focus Tracking with automatic focus point switching that takes advantage of all 51 AF points as it uses scene color content and light information to accurately track the subject.

Intelligent features for sophisticated performance

The D700 relies on a wealth of innovative Nikon technologies to help photographers create superb images. Nikon’s Scene Recognition System analyzes information from the 1,005-pixel RGB light sensor for use in auto exposure, auto white balance and autofocus calculations. The Scene Recognition System also assists autofocus by tracking subject position and automatically shifts the AF points used to match the subject’s movement within the frame. This system also contributes to higher accuracy of auto exposure and auto white balance detection, resulting in sharp landscapes, flattering portraits and engaging action shots.

Photographers also have the option to enhance their pictures during or after capture with the Picture Control System and Active D-Lighting. Nikon’s Picture Control System enables users to adjust their images to pre-set parameters such as Standard, Neutral, Vivid and Monochrome that apply tweaks to image sharpening, tone compensation, brightness, overall tone and saturation. D-Lighting uses localized tone control technology to further optimize highlight and shadow detail while also maintaining natural contrast, giving photographers the ability to capture more perfectly exposed images, even in unusual lighting conditions. Active D-Lighting lets photographers choose from various intensities during capture, while a new Automatic mode also applies varying levels of D-Lighting as, and when needed, to enhance photos while shooting.

Enhanced Live View modes and viewfinder

Ideal for studio, remote applications and more, Nikon’s Live View allows the photographer to compose the subject on the bright three-inch, TFT LCD monitor. In Handheld mode, the user is able to recompose the frame prior to actual shooting; familiar TTL phase-detection AF is activated, using all 51 AF points. Tripod mode is designed for precise focus accuracy with still subjects and tripod stabilization. It enables focal-plane contrast-detect AF on a desired point within a specific area. Remote view, focusing and shooting can also be controlled from a PC (via connection or wireless) using the optional Nikon Camera Control Pro 2 software. Additionally, the Virtual Horizon feature on the D700 can now be superimposed over the Live View monitor image to aid composition.

While using Live View to compose or review images and settings, users will appreciate the ultra-high resolution 920,000-dot VGA, three-inch TFT LCD monitor with tempered glass that provides a wide 170-degree viewing angle. The large monitor is remarkably effective when confirming the focus with enlarged playback images. The camera also outputs a video signal to an HD television using the new smaller HDMI-C standard, which is an excellent solution for workshop demonstrations or shooting tethered for clients.

Photographers will also be able to compose images easily using the wide and bright viewfinder that features an eye-level pentaprism with high refraction index and provides a 95 percent frame coverage with 0.72x magnification. Each of the 51 AF points, as well as a framing grid, can also be superimposed on the finder screen to suit the photographer’s personal preferences.

Rugged construction and durability

High-strength magnesium alloy is used for the construction of the camera body, rear body and mirror box to create a precision platform, reduce weight and provide rugged durability. The camera is tested to stand up to the rigors of the globetrotting photographer and is weather sealed using precision O-rings where connections are made to effectively combat dust and moisture.

The shutter unit employs an assembly made of a new composite carbon fiber and Kevlar hybrid material. Tested on fully assembled cameras, the D700’s shutter unit has been proven through 150,000 cycles under demanding conditions. The self-diagnostic shutter constantly monitors and maintains shutter precision to ensure peak performance.

Price and availability

The new FX-format Nikon D700 D-SLR camera will be available late July 2008, and will have an estimated selling price of $2,999.95 (body only).*

The New PC-E Micro NIKKOR® 45mm f/2.8D ED and PC-E Micro NIKKOR 85mm f/2.8D Lenses Continue Nikon’s Legacy of High-Quality Optics and Design

MELVILLE, N.Y. (July 1, 2008) – Nikon, Inc. today introduced the new PC-E Micro NIKKOR 45mm f/2.8D ED and PC-E Micro NIKKOR 85mm f/2.8D lenses, expanding a series of lenses that allow photographers to effectively correct perspective and/or depth-of-field to push creative boundaries. These new Perspective Control (PC) lenses correct linear distortion in order to better replicate images as seen by the human eye, including straightening the converging lines of rectilinear objects such as buildings, while also introducing welcome command over depth-of-field. Their versatility makes these the perfect lens complement for a myriad of applications, including photographing architecture, nature, interiors and still-life—especially product photography.

“The introduction of the wide-angle 24mm Perspective Control lens answered a demand from photographers. Specific shooting disciplines demand precise image control that only a specialized lens of this design can provide,” said Edward Fasano, general manager for marketing, SLR System Products at Nikon, Inc. “We are pleased to now add the 45mm and 85mm Micro PC-E lenses, offering photographers an expanded number of PC focal lengths from which to choose and resolve complex photographic challenges.”

When shooting subjects, such as tall buildings with a conventional lens, composition often calls for tilting the axis of a camera. This typically results in a significant distortion of converging lines, impacting the desired visual accuracy of the image. A PC-E NIKKOR lens’ “shift” control provides correction for this type of distortion. “Shift” control can also give a photographer the ability to “effectively” move the apparent position of the camera—providing further perspective versatility, allowing, for example, the ability to avoid unwanted reflections in an image.

A PC-E lens’ “tilt” control gives photographers additional creative control over depth-of-field. Known as the Scheimpflug principal, tilt-shift lenses are capable of modifying the focal plane of the lens, allowing the extension or limitation of the point of critical sharpness in the image. The combination of “tilt” and “shift” controls featured in all PC-E NIKKOR lenses gives photographers extraordinary control over perspective—control which simply is not possible with conventional lenses.

A special tilt/shift mechanism gives users up to +/- 11.5mm shift for perspective control and +/- 8.5-degree tilt control for creative focus. The Perspective Control lenses correct distortion and vanishing point issues with convenient side-mounted controls at 1mm / 1-degree intervals that will adjust the focal plane with shift and tilt adjustments. The lens optics rotate up to 90 degrees right or left for perspective control adjustment, while a click-stop is provided every 30 degrees. Photographers can confirm the effect of each adjustment accurately through their Nikon SLR viewfinder.

The new PC-E Micro NIKKOR 45mm f/2.8D ED and PC-E Micro NIKKOR 85mm f/2.8D offer a combined standard-to-medium telephoto range coupled with dramatically expansive depth-of-field that is well suited for a variety of tasks and the exploration of new levels of creativity.

All NIKKOR-E lenses incorporate a rounded nine-blade electromagnetic diaphragm that provides auto aperture control when used with Nikon SLRs that feature an electronically controlled aperture, including the D3, D300 and newly announced D700 camera.* This unique feature allows photographers to more easily compose images without the typical darkening of the frame experienced with other lenses of this type.

The PC-E Micro NIKKOR 45mm f/2.8D ED lens continues the NIKKOR legacy of high-quality optics and durable design. It features an Extra-low Dispersion (ED) glass element providing superior sharpness and color fidelity by effectively minimizing chromatic aberration and three aspherical lens elements to minimize various other types of lens aberration. While both lenses offer a 1:2 reproduction ratio, the PC-E Micro 85mm f/2.8 D lens offers a medium-telephoto angle of view and increased camera-to-subject working distance that is preferable in many applications. In addition, both lenses incorporate Nikon’s Super Integrated coatings that deliver superior color reproduction, as well as Nikon’s exclusive Nano Crystal Coat to virtually eliminate any remaining instances of ghosting and flare.

Together with the recently announced NIKKOR PC-E 24mm f/3.5 ED lens, photographers now have a comprehensive assortment of Perspective Control NIKKORs ranging from wide to medium-telephoto from which to choose.

The PC-E Micro NIKKOR 45mm f/2.8D ED and PC-E Micro NIKKOR 85mm f/2.8D lenses are scheduled to become available through Nikon authorized dealers in the U.S. beginning in August 2008 for an estimated selling price of $1,799.95 and $1,739.95, respectively.**

Nikon’s Newest Flagship Speedlight Offers a Powerful Addition to the Versatile
Nikon Creative Lighting System (CLS)

MELVILLE, N.Y. (July 1, 2008) – Nikon, Inc. today introduced the SB-900 Speedlight to provide Nikon digital SLR photographers with a flash capable of a wide zoom range, increased versatility, faster recycling time, and a wealth of intelligent features to enhance the already vast functionality of the Nikon Creative Lighting System (CLS). Building on the success of the popular SB-800 Speedlight, the SB-900 provides users with extensive creative lighting possibilities with a simplified interface and the ability to stay up to date with future technologies through user-applied firmware updates.*

The SB-900 offers unprecedented zoom range coverage from 17 to 200mm, to increase flexibility in a variety of shooting conditions, while automatically adapting itself to Nikon’s FX or DX-format cameras. Additionally, light output has been increased to a maximum guide number of 48/157.5 (ISO 200, meters/feet at 35mm FX-format and Standard). Photographers can now also select from three light patterns; “Center-weighted” provides the highest guide number and is suitable for images such as portraits, where light falloff at the image edges is of less importance. “Standard” provides a familiar pattern, similar to the SB-800, and is ideal for general photography and “Even” which delivers the most consistent edge-to-edge coverage, making it ideal for situations such as group photography. Additionally, Nikon’s newest flagship Speedlight provides photographers with advanced wireless i-TTL capabilities allowing the utilization of multiple Speedlights with ease and confidence on location or in the studio.

“Nikon is proud that its innovative leadership in flash technologies has been praised by photographers who have realized the versatility and power that the Nikon Creative Lighting System contributes to their photography,” said Edward Fasano, general manager for marketing, SLR System Products at Nikon, Inc. “The SB-900 Speedlight now provides photographers with a new level of portable lighting functionality, with performance and intelligent features that adapt to an even wider scope of lighting challenges.”

The SB-900 Speedlight is engineered to address the creative lighting challenges faced by today’s photographers including a need for fast, on-demand performance, and the ability to adapt seamlessly to nearly any lighting scenario. The SB-900’s innovative design has the
Xenon flash tube and reflector system moving independently – allowing for a wider zoom range from an extreme wide angle of 17mm (FX) to the telephoto setting which reaches 200mm without the aid of accessories or as wide as 12mm in DX mode with the built-in wide-angle panel engaged.

The SB-900 offers a quick recycle time of 4.0 seconds (at full power) with four Alkaline AA batteries which drops to a mere 2.3 seconds (at full power) while using four rechargeable NiMH batteries—about 25 percent faster than the SB-800 with its fifth battery attachment.

While ease of use has always been a defining hallmark of the Nikon CLS System, the user interface has been even further refined to simplify control and offer faster operation. Controls for setting the wireless Master and Remote have been relocated to the outside of the unit for easier access and frequently used functions are easily adjusted with a new Rotary Select Dial. A larger LCD screen is easy to read, even in direct sunlight, and photographers can assign “My Menu” hotkeys for quicker access to commonly used functions. A new thermal cut-out protection system monitors conditions when the flash might overheat due to excessive rapid bursts. Helpful operating temperature information is provided to the photographer with an innovative temperature gauge displayed on the LCD screen.

For the first time, Nikon SB-900 Speedlight users will have the ability to take advantage of future performance advancements, by way of user-uploadable firmware. The user will be able to download the firmware onto a flash media card and upload it to the flash unit through select digital SLR cameras.*

The SB-900 Speedlight is Nikon’s most intelligent Speedlight ever, created in response to the needs of today’s digital photographic professionals. When using the included fluorescent or incandescent filters and adaptor, the flash automatically recognizes what filter is being used and automatically adjusts white balance accordingly on the latest Nikon D-SLRs.* Additionally, the SB-900 aids auto focus with a broader AF assist beam that covers a wide 20-105mm that is matched to all of the D3, D700 and D300’s 51 focus points. The bounce and swivel capability of the SB-900 has been expanded to include: tilt up to 90 degrees, down minus 11 degrees, and a full 180-degree swivel left or right, allowing more creativity for on or off camera use, or as a remote Speedlight.

The SB-900 serves as the new core for the Nikon Creative Lighting System when used in combination with Nikon SLRs, and supports Advanced Wireless Lighting as a master or a remote Speedlight, inviting photographers to discover endless creative possibilities. While using one or more Nikon Speedlights wirelessly, photographers can artistically use shadows, highlight details, and light complicated angles with ease. Along with the SB-900, the Nikon Creative Lighting System features a comprehensive assortment of personal lighting tools that include the agile SB-600 and SB-400, and the remarkable R1 and R1C1 Wireless Close-up Speedlight systems.

Available accessories

The SD9 Battery Pack boosts flash recycle time to a mere one second (at full power). For faster recycling or all-day shooting it accepts up to eight AA batteries. To enhance the weatherproof ability of Nikon D-SLRs, optional Water Guards will be available for select cameras to protect the connection between the flash and camera, allowing users to utilize the flash when weather conditions are less than ideal.

Price and availability

The new Nikon SB-900 Speedlight is scheduled to be available in August 2008, and will have an estimated selling price of $499.95.** The SB-900 will come packaged with the Speedlight Stand, Bounce Adapter, Color Filter Holder, Intelligent Color Filter Kit, Diffuser Dome and the Soft Case. The SD9 Battery Pack is also scheduled to be available in August 2008 with an estimated selling price of $230.00.